第 1 章 儿童产品包装设计概述 ··········································································.1 
1.1 包装设计概述 ··········································································································.2 
1.1.1 包装的定义 ·······················································································································.3 
1.1.2 包装设计的定义 ···············································································································.4 
1.1.3 包装的发展简史 ···············································································································.6 
1.2 儿童产品包装设计的定义与现状 ········································································.16 
1.2.1 儿童产品包装设计的定义 ·····························································································.16 
1.2.2 国内儿童产品包装设计的现状 ·····················································································.16 
1.3 儿童产品包装设计的发展趋势 ············································································.20 
1.3.1 趣味体验 ·························································································································.20 
1.3.2 优秀传统文化 ·················································································································.21 
1.3.3 智能交互 ·························································································································.22 
1.3.4 绿色环保 ·························································································································.23 
1.4 拓展阅读书目推荐 ································································································.25 
1.5 思考与练习············································································································.25 
第 2 章 儿童产品包装的功能与分类 ··································································.26 
2.1 儿童产品包装的功能 ····························································································.27 
2.1.1 游戏功能 ·························································································································.27 
2.1.2 美育功能 ·························································································································.30 
2.1.3 认知功能 ·························································································································.32 
2.1.4 无障碍功能 ·····················································································································.34 
2.1.5 安全功能 ·························································································································.37 
2.2 儿童产品包装的分类 ····························································································.39 
2.2.1 儿童玩具包装 ·················································································································.39 
2.2.2 儿童食品包装 ·················································································································.43 
2.2.3 儿童文具包装 ·················································································································.47 
2.2.4 儿童服饰包装 ·················································································································.50 
2.2.5 儿童日用品包装 ·············································································································.52 
  儿童产品包装设计 
XII 
2.3 拓展阅读书目推荐 ································································································.56 
2.4 思考与练习············································································································.57 
 第 3 章 儿童对产品包装的需求特点 ··································································.58 
3.1 儿童生理特点 ········································································································.59 
3.1.1 身体与动作的发展 ·········································································································.59 
3.1.2 肌肉骨骼的生长 ·············································································································.60 
3.1.3 身体各系统的发育 ·········································································································.60 
3.2 儿童心理特点 ········································································································.62 
3.2.1 儿童认知心理发展 ·········································································································.62 
3.2.2 儿童情感发展 ·················································································································.68 
3.3 儿童性别特点 ········································································································.71 
3.4 儿童消费特点 ········································································································.73 
3.4.1 儿童的消费心理分析 ·····································································································.73 
3.4.2 儿童的消费行为分析 ·····································································································.75 
3.5 拓展阅读书目推荐 ································································································.76 
3.6 思考与练习············································································································.76 
第 4 章 儿童产品包装的设计要素与方法 ····························································.77 
4.1 图形的生动与妙用 ································································································.78 
4.1.1 儿童对图形的认知 ·········································································································.79 
4.1.2 儿童产品包装中的图形表现 ·························································································.79 
4.1.3 图形的使用技巧 ·············································································································.84 
4.2 文字的易懂与童趣 ································································································.88 
4.2.1 儿童对文字的认知 ·········································································································.88 
4.2.2 儿童产品包装中的文字表达 ·························································································.88 
4.2.3 文字的艺术运用 ·············································································································.91 
4.3 色彩的绚丽与夸张 ································································································.95 
4.3.1 儿童对色彩的认知 ·········································································································.95 
4.3.2 儿童产品包装中的色彩表达 ·························································································.96 
4.3.3 色彩的应用方法 ·············································································································.99 
4.4 造型的趣味与创新 ······························································································.103 
4.4.1 儿童对造型的认知 ·······································································································.103 
4.4.2 儿童产品包装中的造型表现 ························································································.104 
4.4.3 造型的设计方法 ···········································································································.106 目录 
 
XIII 
4.5 材料的环保与科技 ·······························································································.111 
4.5.1 儿童对材料的认知 ·······································································································.111 
4.5.2 儿童产品包装中的材料表现 ························································································.112 
4.5.3 材料的应用方法 ···········································································································.123 
4.6 拓展阅读书目推荐 ······························································································.127 
4.7 思考与练习··········································································································.127 
第 5 章 国内外成功儿童产品包装案例赏析 ························································.128 
5.1 动漫主题儿童产品包装案例赏析 ······································································.129 
5.1.1 迪士尼的童话世界 ·······································································································.129 
5.1.2 哈利·波特的魔法世界 ·······························································································.133 
5.1.3 宝可梦的神奇世界 ·······································································································.138 
5.1.4 名侦探柯南的推理世界 ·······························································································.141 
5.1.5 葫芦兄弟的传统世界 ···································································································.142 
5.2 国潮主题儿童产品包装案例赏析 ······································································.143 
5.2.1 会动的儿童压岁红包包装 ····························································································.143 
5.2.2 儿童榫卯玩具包装 ·······································································································.144 
5.2.3 英雄钢笔套装包装 ·······································································································.145 
5.2.4 儿童汉服折纸玩具包装 ·······························································································.146 
5.2.5 3D 国风冰激凌包装 ·····································································································.146 
5.2.6 国家宝藏盲盒玩具包装 ·······························································································.147 
5.3 文创主题儿童产品包装案例赏析 ······································································.148 
5.3.1 故宫文创包装 ···············································································································.148 
5.3.2 大英博物馆文创包装 ···································································································.152 
5.4 拓展阅读书目推荐 ······························································································.155 
5.5 思考与练习··········································································································.155 
第 6 章 优秀儿童产品包装设计欣赏 ·································································.156 
6.1 儿童玩具包装 ······································································································.158 
6.1.1 海洋宝宝 ·······················································································································.158 
6.1.2 儿童传统乐器 ···············································································································.159 
6.1.3 兔儿爷泥塑 ···················································································································.160 
6.1.4 拼豆 ·······························································································································.161 
6.1.5 布老虎 ···························································································································.162 
6.1.6 小黄鸭 ···························································································································.163  儿童产品包装设计 
XIV 
6.1.7 高达模型 ·······················································································································.164 
6.1.8 合金汽车模型 ···············································································································.165 
6.1.9 绢人娃娃 ·······················································································································.166 
6.1.10 竹节跳绳 ·····················································································································.167 
6.1.11 巧虎月龄盒 ·················································································································.168 
6.2 儿童日用品包装 ··································································································.169 
6.2.1 儿童安抚灯 ···················································································································.169 
6.2.2 儿童咬咬乐 ···················································································································.170 
6.2.3 儿童餐具 ·······················································································································.171 
6.2.4 儿童安抚巾 ···················································································································.172 
6.2.5 儿童牙膏 ·······················································································································.173 
6.2.6 儿童爽身粉 ···················································································································.174 
6.3 儿童文具包装 ······································································································.175 
6.3.1 儿童油画棒 ···················································································································.175 
6.3.2 儿童彩铅 ·······················································································································.176 
6.3.3 儿童马利颜料 ···············································································································.177 
6.4 儿童食品包装 ······································································································.178 
6.4.1 儿童汉堡包 ···················································································································.178 
6.4.2 儿童糖果 ·······················································································································.179 
6.5 拓展阅读书目推荐 ······························································································.180 
6.6 思考与练习··········································································································.180 
参考文献 ······································································································.181