目录
第一章 空乘形象设计概述 ···············································································1 
第一节 空乘形象设计 ···············································································1 
第二节 形象设计的艺术表达 ······································································7 
第三节 空乘形象的特征 ············································································9 
第四节 空乘形象设计的总体要求 ·····························································.14 
本章实操 ······························································································.17 
思考练习题 ···························································································.17 
第二章 空乘服装、配饰与搭配 ······································································.18 
第一节 服装的色彩 ···············································································.18 
第二节 服装、配饰的搭配原则 ································································.24 
第三节 空乘制服的特点及搭配 ································································.29 
第四节 空乘制服配饰 ············································································.35 
第五节 社会交往中的服装与配饰 ·····························································.37 
本章实操 ······························································································.41 
思考练习题 ···························································································.41 
第三章 空乘发型设计与护发 ·········································································.42 
第一节 发型设计的基本概念 ···································································.42 
第二节 职业发型设计 ············································································.45 
第三节 乘务员发型设计 ·········································································.46 
第四节 盘发技能 ··················································································.47 
第五节 头发的清洁与护理 ······································································.50 
本章实操 ······························································································.54 
思考练习题 ···························································································.54 
第四章 妆容设计基础与护肤 ·········································································.55 
第一节 化妆的基本常识 ·········································································.55
第二节 皮肤的生长状态 ·········································································.61 
第三节 皮肤的营养 ···············································································.63 
第四节 空乘人员护肤要领 ······································································.66 
第五节 美白皮肤的措施 ·········································································.73 
第六节 护肤的误区 ···············································································.77 
本章实操 ······························································································.79 
思考练习题 ···························································································.79 
第五章 空乘妆容设计与化妆 ·········································································.80 
第一节 常用化妆工具 ············································································.80 
第二节 化妆品的类型及选用方法 ·····························································.83 
第三节 妆容设计的原则与方法 ································································.90 
第四节 空乘人员化妆的技巧 ···································································.97 
第五节 补妆方式与化妆礼仪 ···································································102 
第六节 国外航空公司空乘职业妆容的特点 ·················································104 
本章实操 ······························································································107 
思考练习题 ···························································································107 
第六章 空乘健美塑形与仪态美 ······································································108 
第一节 认识形体美 ···············································································108 
第二节 常见的健美塑形方式 ··································································.112 
第三节 控制体重和保持形体美 ································································122 
第四节 空乘仪态美 ···············································································124 
本章实操 ······························································································128 
思考练习题 ···························································································128 
第七章 空乘面试形象设计 ············································································129 
第一节 面试形象的基本要求 ···································································129 
第二节 面试着装与形体标准 ···································································132 
第三节 面试妆容设计 ············································································135 
第四节 面试发型设计及举止形象要素 ·······················································138 
本章实操 ······························································································141 
思考练习题 ···························································································141 
第八章 空乘职业形象诠释 ············································································142 
第一节 确定职业形象设计目标 ································································143 
第二节 明确职业形象彰显的集体元素 ·······················································146 
第三节 个人对职业形象的必要呵护 ··························································148 
第四节 用职业形象诠释服务职责 ·····························································150 
第五节 培养个人的审美品位 ···································································151 
本章实操 ······························································································157 
思考练习题 ···························································································158 
附录 A 空乘形象设计调查问卷·······································································159 
参考文献·····································································································162