图书简介:
目 录
第一章 导论 ································································································ 1
导读案例 ································································································ 1
第一节 经济学概述 ················································································· 2
第二节 经济学的研究对象 ········································································ 6
第三节 经济学的研究内容 ······································································· 12
第四节 经济学的基本研究方法 ································································· 15
关键概念 ······························································································· 18
知识小结 ······························································································· 18
思考作业题 ···························································································· 19
第二章 供求理论 ························································································· 20
导读案例 ······························································································· 20
第一节 需求理论 ··················································································· 21
第二节 供给定理 ··················································································· 25
第三节 均衡价格理论及其应用 ································································· 29
第四节 弹性理论及其应用 ······································································· 34
关键概念 ······························································································· 41
知识小结 ······························································································· 41
思考作业题 ···························································································· 42
第三章 消费者行为理论 ················································································ 44
导读案例 ······························································································· 44
第一节 基数效用论 ················································································ 45
第二节 序数效用论 ················································································ 52
第三节 消费者行为理论的应用 ································································· 57
关键概念 ······························································································· 61
知识小结 ······························································································· 61
思考作业题 ···························································································· 62
第四章 生产者行为理论 ················································································ 65
导读案例 ······························································································· 65
第一节 生产函数 ··················································································· 65
第二节 短期生产理论 ············································································ 69
第三节 长期生产理论 ············································································ 73
第四节 规模经济 ··················································································· 77
关键概念 ······························································································ 79
知识小结 ······························································································ 79
思考作业题 ··························································································· 81
第五章 成本与收益理论 ··············································································· 84
导读案例 ······························································································ 84
第一节 成本与成本函数 ········································································· 85
第二节 短期成本分析 ············································································ 89
第三节 长期成本分析 ············································································ 93
第四节 企业收益与利润最大化原则 ·························································· 97
关键概念 ····························································································· 102
知识小结 ····························································································· 102
思考作业题 ·························································································· 102
第六章 市场理论 ······················································································· 105
导读案例 ····························································································· 105
第一节 市场与市场结构类型 ·································································· 106
第二节 完全竞争市场 ··········································································· 111
第三节 完全垄断市场 ··········································································· 117
第四节 垄断竞争市场 ··········································································· 123
第五节 寡头垄断市场 ··········································································· 127
关键概念 ····························································································· 133
知识小结 ····························································································· 133
思考作业题 ·························································································· 134
第七章 生产要素市场理论 ··········································································· 137
导读案例 ····························································································· 137
第一节 生产要素与生产要素市场概述 ······················································ 137
第二节 生产要素价格的决定 ·································································· 139
第三节 工资、利息、地租理论 ······························································· 143
第四节 洛伦茨曲线和基尼系数 ······························································· 150
关键概念 ····························································································· 151
知识小结 ····························································································· 151
思考作业题 ·························································································· 152
第八章 市场失灵与政府干预 ········································································ 154
导读案例 ····························································································· 154
第一节 垄断 ······················································································· 155
第二节 公共物品 ················································································· 159
第三节 外部性 ···················································································· 164
第四节 信息不对称 ·············································································· 171
关键概念 ····························································································· 175
知识小结 ····························································································· 176
思考作业题 ·························································································· 177
第九章 国民收入核算理论 ··········································································· 179
导读案例 ····························································································· 179
第一节 衡量国民收入的主要总量指标 ······················································ 180
第二节 国民收入核算的三种方法 ···························································· 187
第三节 国民收入流量循环模型 ······························································· 192
关键概念 ····························································································· 196
知识小结 ····························································································· 196
思考作业题 ·························································································· 196
第十章 国民收入决定理论 ··········································································· 200
导读案例 ····························································································· 200
第一节 简单的国民收入决定模型 ···························································· 202
第二节 IS-LM 模型 ·············································································· 212
第三节 AD-AS 模型 ············································································· 220
关键概念 ····························································································· 225
知识小结 ····························································································· 225
思考作业题 ·························································································· 226
第十一章 失业与通货膨胀理论 ····································································· 229
导读案例 ····························································································· 229
第一节 失业理论 ················································································· 229
第二节 通货膨胀理论 ··········································································· 236
第三节 失业与通货膨胀的关系 ······························································· 245
关键概念 ····························································································· 248
知识小结 ····························································································· 248
思考作业题 ·························································································· 249
第十二章 经济周期与经济增长理论 ······························································ 251
导读案例 ····························································································· 251
第一节 经济周期理论 ··········································································· 252
第二节 经济增长理论 ··········································································· 257
关键概念 ····························································································· 267
知识小结 ····························································································· 267
思考作业题 ·························································································· 268
第十三章 宏观经济政策 ·············································································· 271
导读案例 ····························································································· 271
第一节 宏观经济政策概述 ····································································· 272
第二节 财政政策 ·················································································· 275
第三节 货币政策 ·················································································· 280
第四节 财政政策与货币政策的协调 ························································· 288
关键概念 ····························································································· 290
知识小结 ····························································································· 290
思考作业题 ·························································································· 291
附录A 课后思考作业题参考答案 ·································································· 293
参考文献 ··································································································· 296
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前言
高职高专教育“理论必需、够用为度、能力本位”的原则已经成为高等职业教育的共识。本书按照加强学生实践能力和思维能力为本位的思想,立足于提高学生整体素质和学生综合职业能力,特别是创新能力和实践能力的培养,在认真总结经济学基础教学的基础上,力求准确地阐述经济学的基本理论、基本概念和基本方法;积极借鉴发达国家,特别是西方现行经济学教学的长处,充分吸收了国内外本学科理论研究成果和经济学国内外实践的新成果、新经验和新材料,深入浅出地阐述经济学内容体系,突出了以培养学生技术应用能力为主线的高职高专教育的特色,体现了教材内容和形式上的创新性。
市场经济体制改革使得我国社会经济主体缺位、错位的偏颇得以纠正,即由单一的中央政府主体成为居民、家庭、企业和政府四大经济主体。这种归位及新的市场经济环境使得中国的经济学研究能够按照“经济学”本意去构建我国当前社会“经济学”的体系和结构。在市场经济条件下,各个主体都有一个如何做出既有利于自身又有利于整个社会资源优化配置的行为选择问题,经济学是一门经济行为的抉择学。
生活中的各种问题影响和困扰着我们每一个人,我们可能对许多现象充满着疑惑,其实这些都与经济学有关。学习和了解基本的经济学知识对于每个学生都非常重要。同时,三十多年的改革开放,中国经济发生了巨大的变化,随着我国社会主义市场经济的不断完善,给学习经济学的学生提供了肥沃的土壤。为满足高职高专层次学生学习经济学知识的需要我们特组织编写了本书。
我们根据高职高专人才培养方案的目标,确定了本书的编写内容、结构和要求,旨在为学生介绍经济学的基础理论和基本原理,帮助学生掌握分析经济问题的思路和方法,提高学生分析和解决问题的能力。全书分为十三章:第一章为导论,介绍了经济学的概念、研究对象、研究内容和方法;第二章至第八章主要介绍了微观经济学的有关内容,包括供求理论、消费者行为理论、生产者行为理论、成本与收益理论、市场理论、生产要素市场理论和市场失灵与政府干预等;第九章至第十三章主要介绍宏观经济学的有关内容,包括国民收入核算与决定理论、失业与通货膨胀理论、经济周期与经济增长理论、宏观经济政策等。在编写本书过程中,我们编写组力求体现体系完整、简明扼要、必需够用、体现发
展、突出能力的特点。
本书由王建平、伍玉华担任主编,梁福、郑文兵、张琼亚、赵桂琴担任副主编。所有成员都是高职高专院校经济学基础教学第一线的教师,对经济学基础课程教学教改有着深刻的体会、丰富的教学经验。其中第一章、第二章、第六章由王建平编写,第三章、第四章、第五章、第七章、第八章由伍玉华编写,第九章、第十章由梁福编写,第十二章由郑文兵编写,第十一章、第十三章由张琼亚编写,最后由赵桂琴统稿。
在本书的编写过程中,我们借鉴了国内外有关教材、论著及其他文献资料,在此对相关作者表示最诚挚的感谢。由于编者水平有限,加之时间仓促,书中错误及不当之处
在所难免,恳请广大读者及同行专家批评指正,以便于我们改进,谢谢!
编 者
2016 年7 月
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