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旅游英语
作   译   者:马亮,杨晓丹 出 版 日 期:2016-05-01
出   版   社:电子工业出版社 维   护   人:谭湘楠 
书   代   号:G0285870 I S B N:9787121285875

图书简介:

本教材以旅游英语文献阅读为主要内容,适用于本专科院校的旅游管理专业学生、旅游业管理人员、旅游英语自学爱好者等。教材所选编的文章内容涵盖了旅游业的六大基本要素——餐饮、住宿、交通、观光、购物、娱乐,此外还涉及当前一些热点问题,如出境旅游等。文章全部选自最新的英文报纸杂志和英文旅游网站,语言原汁原味,内容丰富新颖,集实用性、趣味性和时代性于一体,有助于学生开阔视野,增长见识,了解旅游业的各个方面。
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    内容简介

    本教材以旅游英语文献阅读为主要内容,适用于本专科院校的旅游管理专业学生、旅游业管理人员、旅游英语自学爱好者等。教材所选编的文章内容涵盖了旅游业的六大基本要素——餐饮、住宿、交通、观光、购物、娱乐,此外还涉及当前一些热点问题,如出境旅游等。文章全部选自最新的英文报纸杂志和英文旅游网站,语言原汁原味,内容丰富新颖,集实用性、趣味性和时代性于一体,有助于学生开阔视野,增长见识,了解旅游业的各个方面。

    图书详情

    ISBN:9787121285875
    开 本:16开
    页 数:288
    字 数:599.0

    本书目录

    Unit 1  Tourism Development	1
    Text A  China’s Travel and Tourism Market Takes Off	1
    Words and Expressions	7
    Key Concepts	10
    Notes	11
    Exercises	11
    Text B  Tour Operators Gaze into their Crystal Balls	14
    Words and Expressions	18
    Key Concepts	20
    Notes	20
    Exercises	21
    Case Study  The Future of the Travel Industry Unquestionably is a Connected One	24
    Unit 2  Outbound Tourism	26
    Text A  Developments in China’s Outbound Tourism in Recent Years	26
    Words and Expressions	30
    Key Concepts	32
    Notes	32
    Exercises	34
    Text B  Chinese Tourism: The Good, the Bad and the Backlash	37
    Words and Expressions	41
    Key Concepts	42
    Notes	43
    Exercises	44
    Case Study  Young Hands Drive Surge in Overseas Travel	48
    Unit 3  Food Culture	50
    Text A  Chinese Food Cultural Profile	50
    Words and Expressions	54
    Key Concepts	56
    Notes	57
    Exercises	58
    Text B  An Introduction to French Cuisine and Dining Etiquette	61
    Words and Expressions	67
    Key Concepts	69
    Notes	69
    Exercises	70
    Case Study  French Cuisine: Foodies Fight to Protect the Term ‘Restaurant’	73
    Unit 4  Lodging Industry	75
    Text A  An Overview of the Hotel Industry	75
    Words and Expressions	79
    Key Concepts	81
    Notes	82
    Exercises	83
    Text B  Four Better and Cheaper Alternatives to Hotels	86
    Words and Expressions	91
    Key Concepts	93
    Notes	93
    Exercises	93
    Case Study  How Online Review Sites Are Affecting Your Hotel	97
    Unit 5  Transportation in Tourism	100
    Text A  China, a High-Speed Railway Kingdom	100
    Words and Expressions	104
    Key Concepts	106
    Notes	106
    Exercises	107
    Text B  Some Tips for Self-driving Tour in China	110
    Words and Expressions	115
    Key Concepts	117
    Notes	118
    Exercises	118
    Case Study  ACC Attended “Forum on Patterns & Trends of China Self-Driving Tourism”	121
    Unit 6  Development and Protection of Tourism Resources	122
    Text A  A Case Study of Tourism in the UK National Parks	122
    Words and Expressions	126
    Key Concepts	127
    Notes	128
    Exercises	129
    Text B  Sustainable Tourism, Responsible Tourism and Humane Tourism	131
    Words and Expressions	136
    Key Concepts	137
    Notes	138
    Exercises	138
    Case Study  Problems with Sustainable Tourism in the Third World	142
    Unit 7  Ecotourism	143
    Text A  Ecotourism in India	143
    Words and Expressions	147
    Key Concepts	148
    Notes	148
    Exercises	149
    Text B  Human Impacts on Antarctica and Threats to the Environment	152
    Words and Expressions	155
    Key Concepts	156
    Notes	157
    Exercises	158
    Case Study  Amazon’s Biodiversity: Clearing up Doubts as to the Benefits of Ecotourism	161
    Unit 8  Tourism Shopping	164
    Text A  Top Shopping Areas in Hong Kong	164
    Words and Expressions	167
    Key Concepts	168
    Notes	169
    Exercises	172
    Text B  Shopping Habits of Chinese People	175
    Words and Expressions	178
    Key Concepts	180
    Notes	180
    Exercises	182
    Case Study  How to Claim Sales Tax Back When Leaving the United States	185
    Unit 9  Entertainment in Tourism	187
    Text A  Entertainment Tourism	187
    Words and Expressions	191
    Key Concepts	193
    Notes	193
    Exercises	195
    Text B	198
    Film Tourism in New Zealand	198
    Words and Expressions	202
    Key Concepts	204
    Notes	204
    Exercises	205
    Case Study  Agritainment (农家乐) Booms South West China Villages	208
    ?
    Unit 10  Tourism Marketing	210
    Text A  Event Manager—The Best Job in the World?	210
    Words and Expressions	214
    Key Concepts	216
    Notes	216
    Exercises	217
    Text B  New York City Tourism: A Model for Success	220
    Words and Expressions	225
    Key Concepts	226
    Notes	226
    Exercises	228
    Case Study  District Boosts Sports, Culture	231
    Unit 11  Tourism Human Resources Management	232
    Text A  Hotel Human Resources’ Five Greatest Challenges	232
    Words and Expressions	236
    Key Concepts	237
    Notes	237
    Exercises	238
    Text B  Human Resources Planning for Tourism in Protected Areas	242
    Words and Expressions	246
    Key Concepts	247
    Notes	248
    Exercises	248
    Case Study  Who Would You Trust?	252
    Unit 12  Legal Issues in Tourism	255
    Text A  Legal Advice for Americans Traveling Abroad	255
    Words and Expressions	259
    Key Concepts	261
    Notes	261
    Exercises	263
    Text B  Travel with Credit Cards	265
    Words and Expressions	269
    Key Concepts	271
    Notes	271
    Exercises	273
    Case Study  Travel Assistance: How to Prepare for an Unexpected Legal Crisis	275
    参考文献	278
    展开

    前     言

    这是一本以旅游英语文献阅读为主要内容的教材,适用于本专科院校的旅游管理专业学生、旅游业管理人员、旅游英语自学爱好者。本教材以旅游业的英文文献阅读训练为主要目的,帮助学生通过大量阅读长篇幅的英文文章,掌握重要的查阅英文文献的技能。
    教材所选编的文章内容涵盖了旅游业的六大基本要素——餐饮、住宿、交通、观光、购物、娱乐,此外还涉及当前一些热点问题,如出境旅游、生态旅游、旅游资源的开发与保护、旅游人力资源管理、旅游市场营销和旅游法律法规等。文章全部选自最新的英文报纸杂志和英文旅游网站,语言原汁原味,内容丰富新颖,集实用性、趣味性和时代性于一体,有助于学生开阔视野,增长见识,了解旅游业的各个方面。
    全书分为12单元,每个单元包含A、B两篇课文,分别涉及单元主题的不同方面。每个单元的学习目标明确,主要帮助学生通过阅读能够理解文章,掌握词汇,并进行基本表达和讨论。每篇课文之后附有相关的课后练习,题型多样,难度适中,包括有关课文内容的问答题、判断题和选择题,有关重点词汇和短语的词义匹配和填空题,以及英汉互译的翻译练习。每个单元的最后还有与单元主题相关的案例分析,供学生分析讨论。
    建议教师在讲授本教材时,采用以学生为主的教学方法,精讲多练,灵活运用,充分发挥学生的主观能动性,让学生多读、多想、多做,从而全面提高学生的英语应用水平。
    由于水平有限,书中难免有疏漏和不妥之处,敬请同行与读者批评指正。
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