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内容简介

本书是一本面向零基础读者的AI智能体（Agent）入门与实战指南，旨在帮助读者系统掌握Agent的核心概念、搭建方法及多场景应用。全书分为基础篇、实战篇和展望篇三大部分：基础篇详细介绍了大语言模型（LLM）、提示词工程、扣子平台操作及5W2H需求分析法，奠定理论基础；实战篇通过直播销售、房产培训、公众号回复、客服质检、作文批改、多媒体创作、小红书运营、短视频制作等丰富案例，详细讲解Agent的搭建与发布流程，突出实用性与操作性；展望篇聚焦Agent前沿技术MCP，介绍扣子空间、纳米AI、Manus等平台的应用，拓展技术视野。本书语言通俗、图文并茂、步骤详尽，致力于打破技术门槛，使读者能快速上手构建专属Agent，提升职场、教育及个人品牌运营中的效率与创新能力。

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ISBN：9787121513848

开本：16(170*240)

页数：356

字数：463

本书目录

第一篇 基础篇
第1 章 LLM 概述 ·······················································································.2
1.1 认识LLM ······················································································.2
1.1.1 什么是LLM ··········································································.2
1.1.2 LLM 关键特性与核心能力 ·························································.3
1.1.3 LLM 发展历程 ·······································································.3
1.1.4 LLM 的重要性与面临的挑战 ······················································.4
1.2 LLM 选择 ······················································································.5
1.2.1 主流LLM ·············································································.5
1.2.2 如何选择和评估LLM 产品 ························································.7
1.3 Agent：让LLM 走向行动 ··································································.8
1.3.1 Agent 核心特征及差异性 ···························································.8
1.3.2 Agent 基本构成要素 ································································.9
1.3.3 Agent 技术原理与工作流程 ·······················································.11
1.3.4 Agent 与LLM 的关系 ······························································.12
1.4 主流Agent 平台 ·············································································.13
1.4.1 大型科技公司Agent 平台 ·························································.13
1.4.2 开源Agent 平台 ·····································································.14
1.5 Agent 应用场景 ··············································································.15
第2 章 提示词工程 ···················································································.17
2.1 什么是提示词 ················································································.17
2.2 提示词万能框架 ·············································································.18
2.2.1 角色：AI 身份定位与视角设定 ··················································.18
2.2.2 工作流程：AI 任务拆解与执行路径 ············································.19
2.2.3 规则：AI 行为边界与合规要求 ··················································.21
2.2.4 例子：AI 风格参照与质量标杆 ··················································.23
2.2.5 输出格式：AI 成果标准化与规范化呈现 ·····································.25
2.3 提升长提示词稳定性的技巧 ······························································.28
第3 章 扣子平台 ······················································································.38
3.1 扣子简介 ······················································································.38
3.2 扣子的优势 ···················································································.38
3.3 扣子注册及工作空间页面 ·································································.39
3.3.1 注册/登录扣子 ······································································.39
3.3.2 扣子的用户类型 ····································································.40
3.3.3 扣子页面 ·············································································.41
3.4 扣子平台架构 ················································································.44
3.4.1 扣子工作空间 ·······································································.44
3.4.2 扣子开发项目 ·······································································.44
3.4.3 扣子资源 ·············································································.45
3.4.4 平台架构总结 ·······································································.46
3.5 扣子基本操作 ················································································.47
3.5.1 操作逻辑 ·············································································.47
3.5.2 在线学习资源 ·······································································.47
3.5.3 搭建Agent 页面 ····································································.48
3.5.4 扣子应用 ·············································································.56
3.5.5 工作流页面 ··········································································.65
第4 章 扣子变量及主要节点 ·······································································.74
4.1 变量 ····························································································.74
4.2 扣子工作流主要节点 ·······································································.81
4.2.1 开始节点 ·············································································.81
4.2.2 结束节点 ·············································································.82
4.2.3 大模型节点 ··········································································.82
4.2.4 插件节点 ·············································································.83
4.2.5 工作流节点 ··········································································.85
4.2.6 代码节点 ·············································································.85
4.2.7 选择器节点 ··········································································.86
4.2.8 意图识别节点 ·······································································.87
4.2.9 循环节点 ·············································································.87
4.2.10 批处理节点·········································································.88
4.2.11 数据库节点 ·········································································.89
4.2.12 知识库检索节点 ···································································.90
4.2.13 图像生成节点 ······································································.90
4.2.14 画板节点 ············································································.91
4.2.15 问答节点 ············································································.92
4.2.16 文本处理节点 ······································································.92
第5 章 5W2H 需求分析法 ··········································································.93
5.1 5W2H 分析法 ·················································································.93
5.2 5W2H 分析法在Agent 设计中的应用 ···················································.94
5.3 5W2H 分析客服聊天质检需求 ····························································.96
第二篇 实战篇
第6 章 直播销冠数字分身 ··········································································.98
6.1 场景概述 ······················································································.98
6.1.1 场景描述 ·············································································.98
6.1.2 痛点分析 ·············································································.98
6.2 需求分析 ······················································································.99
6.2.1 业务分析 ·············································································.99
6.2.2 解决方案梳理 ·······································································.99
6.2.3 展现效果 ···········································································.100
6.3 Agent 搭建与发布 ·········································································.101
6.3.1 Agent 搭建 ·········································································.101
6.3.2 Agent 调试与发布 ································································.103
第7 章 房产中介电话培训体系 ···································································.107
7.1 场景概述 ····················································································.107
7.1.1 场景描述 ···········································································.107
7.1.2 痛点分析 ···········································································.107
7.2 需求分析 ····················································································.108
7.2.1 业务分析 ···········································································.108
7.2.2 解决方案梳理 ·····································································.108
7.2.3 展现效果 ···········································································.109
7.3 Agent 搭建与发布 ··········································································.111
7.3.1 Agent 搭建 ··········································································.111
7.3.2 Agent 调试与发布 ·································································.120
第8 章 微信公众号智能回复 ·····································································.122
8.1 场景概述 ·····················································································.122
8.1.1 场景描述 ············································································.122
8.1.2 痛点分析 ············································································.122
8.2 需求分析 ·····················································································.123
8.2.1 业务分析 ············································································.123
8.2.2 解决方案梳理 ······································································.123
8.2.3 展现效果 ············································································.124
8.3 Agent 搭建与发布 ··········································································.125
8.3.1 Agent 搭建 ··········································································.125
8.3.2 Agent 调试与发布 ·································································.133
8.4 开发避坑 ·····················································································.134
第9 章 客服质检员 ·················································································.135
9.1 场景概述 ·····················································································.135
9.1.1 场景描述 ············································································.135
9.1.2 痛点分析 ············································································.135
9.2 需求分析 ·····················································································.136
9.2.1 业务分析 ············································································.136
9.2.2 解决方案梳理 ······································································.136
9.2.3 展现效果 ············································································.136
9.3 Agent 搭建与发布 ··········································································.138
9.3.1 工作流1 搭建 ······································································.138
9.3.2 工作流2 搭建 ······································································.156
9.3.3 Agent 搭建 ··········································································.161
9.3.4 Agent 调试与发布 ·································································.165
第10 章 行业信息汇报助手 ·······································································.167
10.1 场景概述 ···················································································.167
10.1.1 场景描述 ··········································································.167
10.1.2 痛点分析 ··········································································.167
10.2 需求分析 ···················································································.168
10.2.1 业务分析 ··········································································.168
10.2.2 解决方案梳理 ····································································.168
10.2.3 展现效果 ··········································································.169
10.3 Agent 搭建与发布 ········································································.170
10.3.1 工作流搭建 ·······································································.170
10.3.2 Agent 搭建 ········································································.188
10.3.3 Agent 调试与发布 ·······························································.191
10.3.4 飞书App 机器人 ································································.192
10.4 注意事项 ···················································································.193
10.5 扩展：AI 写代码 ·········································································.193
第11 章 作文批改助手 ·············································································.195
11.1 场景概述 ···················································································.195
11.1.1 场景描述 ··········································································.195
11.1.2 痛点分析 ··········································································.196
11.2 需求分析 ···················································································.196
11.2.1 业务分析 ··········································································.196
11.2.2 解决方案梳理 ····································································.197
11.2.3 展现效果 ··········································································.198
11.3 Agent 搭建与发布 ········································································.199
11.3.1 工作流搭建 ·······································································.199
11.3.2 Agent 搭建 ········································································.211
11.3.3 Agent 调试与发布 ·······························································.212
第12 章 多媒体古诗词卡片 ·······································································.214
12.1 场景概述 ···················································································.214
12.2 需求分析 ···················································································.214
12.2.1 场景分析 ··········································································.214
12.2.2 解决方案梳理 ····································································.215
12.3 Agent 搭建与发布 ········································································.216
12.3.1 工作流搭建 ·······································································.216
12.3.2 Agent 搭建与卡片绑定 ·························································.226
12.4 结果展现 ···················································································.231
第13 章 小红书卡片 ················································································.232
13.1 场景概述 ···················································································.232
13.1.1 场景描述 ··········································································.232
13.1.2 痛点分析 ··········································································.232
13.2 需求分析 ···················································································.233
13.2.1 业务分析 ··········································································.233
13.2.2 解决方案梳理 ·····································································.233
13.3 Agent 搭建与发布 ········································································.233
13.3.1 工作流搭建········································································.234
13.3.2 Agent 搭建 ········································································.250
13.3.3 Agent 调试与发布································································.252
第14 章 爆款图文制作 ·············································································.253
14.1 场景概述 ···················································································.253
14.1.1 场景描述 ··········································································.253
14.1.2 痛点分析 ··········································································.254
14.2 需求分析 ···················································································.254
14.2.1 场景分析 ··········································································.254
14.2.2 解决方案梳理 ·····································································.254
14.2.3 输出结果展现 ·····································································.256
14.3 Agent 搭建与发布 ········································································.256
14.3.1 工作流搭建与调试 ·······························································.256
14.3.2 Agent 搭建与调试································································.268
第15 章 短视频创作 ················································································.274
15.1 场景概述 ···················································································.274
15.1.1 场景描述 ··········································································.274
15.1.2 痛点分析 ··········································································.274
15.2 需求分析 ···················································································.275
15.2.1 场景分析 ··········································································.275
15.2.2 解决方案梳理 ·····································································.275
15.3 工作流搭建与发布 ·······································································.278
15.3.1 工作流搭建········································································.278
15.3.2 工作流调试········································································.297
第三篇 展望篇
第16 章 Agent 发展趋势之MCP ································································.300
16.1 扣子空间 ···················································································.301
16.1.1 扣子空间页面介绍 ······························································.301
16.1.2 扣子空间案例一：图文分析总结 ············································.303
16.1.3 扣子空间案例二：小红书博主数据自动分析及展现 ····················.311
16.2 纳米AI ·····················································································.323
16.2.1 纳米AI 介绍 ·····································································.323
16.2.2 纳米AI 案件一：AI 搜索Agent ··············································.324
16.2.3 纳米AI 案例二：深度思考大模型+MCP 热榜可视化 ···················.326
16.2.4 纳米AI 案例三：纳米Agent ·················································.328
16.3 Manus ·······················································································.332
16.3.1 Manus 页面介绍 ·································································.332
16.3.2 案例：小红书对标账号分析与建议 ·········································.333
后记：踏上Agent 构建之旅，开启AI 高手的智慧人生 ·······································.336

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在当今数字化飞速发展的时代，人工智能（Artificial Intelligence，AI）如春风拂面般悄然融入我们生活的各个角落——从智能语音助手的便捷交互到个性化推荐算法的精准推送，其影响力无处不在。作为AI技术的重要载体，AI智能体（AI Agent，简称Agent）正逐渐成为提升个人与组织效率的关键工具。正是这一趋势促使我们萌生了撰写本书的念头：为零基础读者搭建通往Agent世界的桥梁，帮助大家借助这一强大技术优化职场表现、革新教育模式、塑造个人IP，从而开启高效、智慧的人生新篇章。
全书分为基础篇、实战篇和展望篇三大部分：基础篇详细介绍了大语言模型（Large Language Model, LLM）、提示词工程、扣子平台操作及5W2H需求分析法，阐述了在AI 浪潮席卷的当下，无论是职场人士提升工作效率、教育工作者创新教学，还是个人IP 运营者精准触达受众，Agent 都是不可或缺的利器。实战篇通过直播销售、房产培训、公众号回复、客服质检、作文批改、多媒体创作、小红书运营、短视频制作等丰富案例，逐步讲解Agent的搭建与发布流程，突出实用性与可操作性，帮助读者系统、全面地掌握知识要点。本书以扣子平台的Agent 搭建为主要案例进行讲解，还穿插了腾讯元器的使用。其他平台虽未提及，但操作方法与它们相差不大，读者可通过对这两个平台的学习，举一反三，学会使用其他平台。目前，Agent 正朝着越来越智能的自主规划方向发展，MCP 是其中一项非常重要的技术。本书在展望篇聚焦Agent前沿技术MCP，介绍扣子空间、纳米AI、Manus等平台的应用，进一步拓展技术视野。
本书的独特价值在于：通过原创的提示词万能框架、聚焦实用落地场景的Agent搭建，配合通俗语言、丰富图解和详尽步骤说明，彻底打破技术壁垒。即使零基础读者也能轻松上手搭建专属Agent，真正实现知识普惠与应用落地。
AI技术的蓬勃发展推动着Agent领域日新月异，新技术和新应用层出不穷。然而万变不离其宗，基础原理与搭建方法始终是根本所在。本书虽未涵盖所有前沿技术细节，但致力于夯实读者基础，帮助其掌握核心应用技巧。在未来面对技术更新时，读者能快速适应并将Agent灵活运用于更多场景，创造无限可能。
 或许你是一位职场人，渴望在海量工作任务中脱颖而出；或许你是一名教育工作者或家长，希望借助科技为学生或孩子带来全新的学习体验；又或许你是自媒体领域的新秀，期待打造独一无二的个人品牌——无论你是谁，本书都将是你可靠的伙伴，陪伴你开启Agent的搭建之旅，助你在各自领域中乘风破浪，收获属于自己的成功。你无须担忧晦涩难懂的专业术语和复杂的编程代码，我们将以生活化、易于理解的方式带你步入Agent的世界。
现在，让我们一起翻开这本书，拥抱Agent带来的高效与便捷，开启一场充满惊喜的探索之旅吧！

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唐舰长（唐建），曾担任世界500强企业富士康科技集团 /工程产品经理，担任伶问科技有限公司的CEO12年，工业自动化与信息大数据产业人才基地AI导师、阿里巴巴企业数字化转型技术顾问、杰克船长的AIGC Coze乔智能体专栏作者。

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